Australia's National Tobacco Campaign: evaluation report volume one: every cigarette is doing you damage

This report is based on surveys evaluating the first phase of the National Tobacco Campaign. The surveys measured campaign reach and recognition, smoking prevalence, beliefs, attitudes and behaviour.

Page last updated: May 1999

The National Tobacco Campaign is aimed primarily at assisting smokers aged 18-40 to quit.

The evaluation focuses on the first six months of the campaign, from June to December 1997.

This document is available on the National Library's Australian Government Web Archive.

Volume two and volume three are also available.

Further information on the National Tobacco Campaign

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