Market Research Reports on tobacco plain packaging and graphic health warnings

Page last updated: 11 July 2014

The Government commissioned GfK Bluemoon to undertake consumer and market research and prepare reports on Market Testing of New Health Warnings and Information Messages for Tobacco Product Packaging and Market Research to Determine Effective Plain Packaging of Tobacco Products. The research reports informed the Government's approach to the new graphic health warnings and the design of plain packaging for cigarettes.

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