Three stages of market research had previously been completed to determine the suite of new graphic health warnings for manufactured cigarettes. That research tested all aspects of the new graphic health warnings including the warning statements (headlines), images, explanatory messages and side of pack information messages to determine the most effective elements.

Research was required for graphic health warnings on tobacco products other than cigarettes, specifically cigars, cigarillos/ little cigars, tins of roll your own tobacco, and bidis.

There were four main components of the research for the graphic health warnings:

  1. to understand consumer perception / reactions to 5-10 new or revised graphic health warnings for packs of cigars;
  2. to investigate the impact and understandability of graphic health warnings on small types of cigar packaging including when health warning elements are split across different faces of the pack;
  3. to investigate the impact and understandability of graphic health warnings on small types of roll your own tobacco tins including when health warning elements are split across different faces of the pack; and
  4. to identify the impact and understandability of placing graphic health warnings on the small packs of bidis.