The specific objectives for the graphic health warnings component of the research were to:

  • measure consumer perception/reaction to 5-10 new or revised graphic health warnings - images, warning statements and detailed explanatory messages on cigar product packaging, focusing on the areas of
          • credibility;
          • relevance; and
          • understandability.
  • investigate the impact and understandability of placing a warning message and its corresponding graphic (with Quitline logo) either on the same face or split across the front and back face on small types of tobacco packaging;
  • specifically the impact of the message and graphic on the either on the same face or split across the front and back face; and
  • determine the appropriate layout for health warnings on bidis.