The specific objectives for the graphic health warnings component of the research were to:
- measure consumer perception/reaction to 5-10 new or revised graphic health warnings - images, warning statements and detailed explanatory messages on cigar product packaging, focusing on the areas of
- relevance; and
- investigate the impact and understandability of placing a warning message and its corresponding graphic (with Quitline logo) either on the same face or split across the front and back face on small types of tobacco packaging;
- specifically the impact of the message and graphic on the either on the same face or split across the front and back face; and
- determine the appropriate layout for health warnings on bidis.