The research involved a qualitative methodology comprising 5 group discussions with smokers of cigarillos / little cigars, 2 group discussions with smokers of roll your own tobacco and 8 in-depth interviews with smokers of premium cigars.

The research was conducted in metropolitan areas of New South Wales, Victoria and Queensland. Each group discussion was one and a half hours in length, and consisted of 4-8 respondents. Each in-depth interview was conducted face-to-face and was of 40-50 minutes duration.

All research was conducted between 27 July 2011 and 1 August 2011.