Market Testing of New Health Warnings and Information Messages for Tobacco Product Packaging: Premium Cigars, Cigarillos / Little cigars and Roll your own

The sample

The Government commissioned GfK Bluemoon to undertake consumer and market research and prepare reports on Market Testing of New Health Warnings and Information Messages for Tobacco Product Packaging and Market Research to Determine Effective Plain Packaging of Tobacco Products. The research reports informed the Government's approach to the new graphic health warnings and the design of plain packaging for cigarettes.

Page last updated: 13 June 2012

The following sample was included within the research:



Premium cigar smokers
Interview
Smoking behaviour
Location
State
1
Smoke premium cigars once a fortnight or more frequently
Metro
NSW
2
3
4
Vic
5
6
7
Qld
8

Cigarillo smokers/smokers of little cigars
Interview
Smoking behaviour
Location
State
1
Smoke cigarillos/little cigars weekly or more
Metro
NSW
2
3
Vic
4
5
Qld

Roll your own smokers
Group
Smoking behaviour
Age
Location
State
1
RYO tobacco weekly or more
18-30
Metro
NSW
2
30+
Qld


Recruitment of respondents

Recruitment for the discussion groups was completed through Interviewer Quality Control Australia (IQCA) accredited recruitment specialists. A recruitment screener including all relevant demographic variables was provided to use for recruitment. A copy of the recruitment screener is included in Appendix A.