Stimulus for this project consisted of:

  • A3 image boards of 8 different graphic health warnings consisting of the warning message and front of pack images for cigar graphic health warnings;
  • an A4 booklet comprising the warning message, image, explanatory message (copy) for each of the cigar graphic health warnings;
  • four mock ups of small tobacco product packaging including one with message and graphic on the same face and one with the warning message and graphic split across the front and back face;
  • three different mock ups of different layout and formats for graphic health warnings on roll your own tobacco tins; and
  • one design for the bidi packaging that included warning message, image and explanatory message.

These materials are discussed within relevant sections of this report with images of mock ups shown.