Please note, images of the cigar tube and the bag were shown only to premium cigar smokers.

Cigar tube



Figure 7.5.1 Images of cigar tubes


Image A: Image of plain packaged single cigar with 'Lung cancer' health warning text 'Cigar smoking causes lung cancer' with black background.
Image B: Image of plain packaged single cigar with 'Lung cancer' health warning text 'Cigar smoking causes lung cancer' with plain background.

Bag



Figure 7.5.2: Images of cigar bag


Image C: Image of 'Lung cancer' health warning with text 'Smoking cigars causes lung cancer' with black background and image of lung cancer.

Single sale cigars are often placed in resealable plastic bags at the point of sale. Currently, these bags can be clear or can have the logo / brand of a cigar retailer or distributor.

Use of a graphic health warning on the bags will be noticed by all premium cigar smokers as it will be a significant change from current packaging. The size of the graphic health warning on the bag will ensure that the message is able to be understood easily. Immediate understanding is highly important to achieve with graphic health warnings on cigar bags, as single sale cigar smokers will have less overall exposure to the warnings than cigarette or cigarillo / little cigar (pack) smokers to the warning on these other products. A cigarette smoker is exposed to the warning each time they remove a cigarette from the pack. In contrast, a single sale cigar smoker will remove the product from the bag for storage in a humidor or immediate use shortly after purchase.

Given this very limited exposure, it is highly important that the cigar smoker find the message credible and relevant in order for it to have any impact.

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