Australian National Breastfeeding Strategy 2010-2015

3.4 Jurisdictional and non-government organisational strategies

Page last updated: 15 July 2010

South Australia, New South Wales, Queensland and the Australian Breastfeeding Association have all developed breastfeeding strategies or guidelines. Tasmania has included breastfeeding as a key focus area in the Tasmanian Food and Nutrition Policy. These strategies have clear objectives and targets, which are broadly consistent with the WHO/UNICEF Global Strategy for Infant and Young Child Feeding (2003) and the Australian Dietary Guidelines (NHMRC 2003) (see Figure 3.2).

Examples of State-Specific and Non-Government Organisation Strategies: Australia: Objectives and Targets

South Australia Breastfeeding Program Strategic and Action Plan 2007-2012


  • To increase the capacity of hospitals, health services, health professionals and volunteer organisations to provide best practice breastfeeding services.
  • To increase community acceptance of breastfeeding as the cultural norm.
This strategy has the goal, to increase the percentage of South Australian babies who are fully breastfed at every age of birth to six months, and then to twelve months of age, in line with the Australian Dietary Guidelines.

Breastfeeding in New South Wales: Promotion, Protection and Support (2006-2012)


  • To at least maintain the current proportion of infants who are ‘ever breastfed’.
  • To increase the proportion of infants ‘exclusively’ breastfed to six months.
  • To increase the duration of breastfeeding.

Queensland Infant Nutrition Guidelines 2003-2010

Queensland’s Optimal Infant Nutrition: Evidence-Based Guidelines (2003 - 2010) highlights the importance of priority groups within an overall aim to increase breastfeeding awareness, promotion and support. They aim to ensure that pregnant women, mothers, fathers, carers, health care workers and the wider community are aware of the health benefits of optimal infant nutrition (QLD Health 2003).

Australian Breastfeeding Association

The vision of the Australian Breastfeeding Association’s Strategic Directions Plan for 2009-2012 is: As the normal way to feed and nurture infants, for babies to breastfeed exclusively for six months, with continuing breastfeeding for two years and beyond.

Figure 3.2 Sources: Children, Youth and Women’s Health Service (2007), NSW Government (2006), QLD Health (2003), ABA (2009)