As part of its commitment to implement the National Breastfeeding Strategy and in preparation for re authorisation from the ACCC by 2015, DoHA engaged Nous to conduct a review of the effectiveness and validity of operations of the MAIF Agreement. The Review aimed to assess:
- the effectiveness of the MAIF Agreement in achieving its stated aim
- the effectiveness of the APMAIF in ensuring industry compliance with the MAIF Agreement
- the efficiency, transparency, cost-effectiveness and appropriateness of APMAIF processes and governance arrangements.