The National Breastfeeding Helpline Evaluation report

Chapter 2

Page last updated: 13 February 2013

Framework for evaluation

A mixed methods approach was developed for implementation of the evaluation of the National Breastfeeding Helpline. This approach is mapped in the evaluation framework that establishes intermediate and ultimate outcomes for the Breastfeeding Helpline service and support activities of the ABA within scope. The approach draws from primary and secondary data capturing aspects of program operation and perspectives of key stakeholders including Breastfeeding Helpline callers and counsellors. The methodology included a cost effectiveness analysis and a targeted literature review focusing on good practice in the delivery of telephone support services.