Clearly, labtestsonline.org.au has a key role to play in the future by delivering accurate, trustworthy information that gives people the necessary confidence and skills to help manage their health. It also needs to be part of the solution in addressing the lack of public awareness of pathology and the value of its place in their healthcare.
Importantly, labtestsonline.org.au must stay abreast of technological and communications trends. When the website was launched only four years ago, Facebook and YouTube were still in their infancy and even as recently as last year only a relatively few people were downloading apps onto their smart phones. Now, our hospital doctors tell us they want to be able to access labtestsonline.org.au on their phones while they walk the wards. This has implications for the way we develop the website and the way we communicate with our users and the public in the future.
This document outlines the key research findings and sets out the activities that will be undertaken in response to the research.