Eye tracking experiments make it possible to gain insights into what information is most readily noticed and absorbed by human participants. The eye tracking experiment was used to examine different ways of presenting information to users and assessing which of these ways encouraged the most memory and understanding of results the day after the test. The objective of the experiment was to identify which parts of the report prototype received the most attention, which parts were understood and remembered the next day, and in what ways attention, comprehension and memory of the contents of a prototype varied between participants.