The reviewed literature recommends presenting some types of information using the value-expressive attitude-style, which means presenting the health message in a manner that emphasises self-image of individual or social outcomes (e.g. poor health makes an individual less attractive).
These guidelines were used to present some parts of the initial prototypes (i.e. risk). As per the eye tracking experiment, it was found that participants understood the information about diseases better if it was written using value-expressive style than information written using other styles. However, participants tended to less remember risks written using this style.
Based on these results, the stakeholders recommended not to use this style when presenting risks.