It is helpful to use storytelling when communicating complex health information to multiple cultural receivers. The embodiment of necessary information within the narrative structure of a story is a design technique well suited to communicating it to users.
These guidelines were used to present some parts of the initial prototypes (i.e. risks using experiential (case-studies) style) and they proved to be effective as per the eye tracking experiment. In this experiment, it was found that individuals tended to spend less time examining some risks and they remembered them more if written using experiential (case-studies) style. Participants also understood the test results slightly more if it was written using experiential (case-studies) style.
These guidelines were also supported by the CALD group, as patients in the focus groups preferred the messages to be presented as a case study or explanation. However in the GP trials much of the narrative information was cut on recommendation of the GP focus groups. Results from the trials indicated that this way of presenting was well understood and acceptable.
Therefore, it is preferable to present some relevant parts or risks (e.g. eye damage risk) and/or any other memorable risks (e.g. stroke/heart attack) using experiential (case-studies) style.