The reviewed literature recommends presenting some types of information using the utilitarian attitude-style, which means presenting the health message or the risks (in the prototype) in a manner that emphasises practical considerations such as money or time (e.g. avoid expensive drugs).
These guidelines were used to present some parts of the initial prototypes (i.e. risks). As per the eye tracking experiment, it was found that participants understood the test results better if they were written using utilitarian style slightly than information written using other styles. However, they spent more time examining the information. Participants also tended to remember risks better if they were written using utilitarian style than the same risks if they were written using other styles.
Based on these results it is recommended to use a utilitarian style whenever fast absorption of information is not a key requirement.