Evaluation of suicide prevention activities

Community Broadcasting Suicide Prevention Project

Page last updated: January 2014

1. Project Profile

Project Name(s)Community Broadcasting Suicide Prevention Project
Funded OrganisationCommunity Broadcasting Association Australia
Geographical AreaNational
LIFE Action Areas
  • Building individual resilience and the capacity for self-help
  • Improving community strength, resilience and capacity in suicide prevention
  • Implementing standards and quality in suicide prevention
Target Groups
  • Whole of community

2. Project Description

The Community Broadcasting Suicide Prevention Project delivers help-seeking and wellbeing messages to a wide and diverse network of communities nationally including Indigenous communities, rural and remote and Cultural and Linguistically Diverse (CALD) communities through satellite and local radio providing 24 hour a day national delivery of suicide and mental health and well-being messages.

The project aims to:

  • Provide 24 hour a day national delivery of suicide, mental health and wellbeing messages to over 270 radio stations nationwide
  • Distribute a monthly magazine and audio CD to promote suicide prevention, help-seeking behaviours and wellbeing to a large national audience
  • Develop the skills of community broadcasters around Australia to help them promote wellbeing, awareness of mental health issues, access to service providers, and appropriate information on suicide prevention.

3. Activities

Each month, with the Project Advisory Committee, a series of 20 short (1-2 minute) radio broadcasts designed to promote help-seeking and well-being are developed. Segments include: information on mental health, depression and anxiety; information on support services available to people going through difficult times in their lives; aspirational messages from well-known community members; and messages from grass-roots community members about how they have coped with difficult periods of their lives and the support they've access to help them to do this.

The content from national broadcasts is used as basis for production of a monthly educational resource tool – a package designed for use by: organisations working in the area of suicide prevention and mental health; local radio stations who will use the package on an ongoing basis as part of their local broadcasts and other interested service providers and community organisations. The information kit includes an audio CD and a 16-page full colour A5 magazine.

Every 6 months, a CD of specific content is packaged for both Indigenous and CALD audiences and distributed to all radio stations broadcasting to these groups. These audio segments are developed with the input of community members from each of the target language groups and focus on providing each target group with culturally appropriate information. Top of page

4. Funding

  • Round 1
    • NSPP funding
      • 2006/07 -
      • 2007/08 -
      • 2008/09 -
    • % project funding - not applicable
  • Round 2
    • NSPP funding
      • 2009/10 - $396,458
      • 2010/11 - $322,900
    • % project funding - 80%
  • Round 3
    • NSPP funding
      • 2011/12 - $366,152
      • 2012/13 - $384,548
    • % project funding - 80%

5. Staffing

  • Round 1 (2006/07, 2007/08, 2008/09)
    • Number staff positions funded (FTE) - not applicable
    • Number staff positions filled (FTE) - not applicable
  • Round 2 (2009/10, 2010/11)
    • Number staff positions funded (FTE) - 2.5
    • Number staff positions filled (FTE) - 2.5
  • Round 3 (2011/12, 2012/13)
    • Number staff positions funded (FTE) - 2.5
    • Number staff positions filled (FTE) - 2.5